New York City is a paradise for toy lovers, offering an incredible variety of stores filled with games, action figures, plush toys, and collectibles. Whether you are searching for educational toys, classic stuffed animals, or the latest action figures, NYC has it all. From iconic flagship stores to hidden gems, we explore the Top 10 toy stores in New York City that every shopper should visit.

The Best Toy Stores in NYC for Kids and Collectors

Shopping for toys in NYC is a magical experience, with stores catering to children, parents, and collectors alike. Whether you're visiting one of the Luxury Shopping New York destinations or Local Farmers Market NYC, there's a good chance you'll stumble upon a store filled with fascinating toys.

Best Toy Stores in New York

FAO Schwarz – A Legendary Toy Haven

Located at Rockefeller Plaza, FAO Schwarz is one of the most famous toy stores in the world. Established in 1862, this store offers an incredible selection of plush toys, dolls, and interactive play stations. The massive floor piano featured in the movie Big is a must-try for visitors.

The LEGO Store – A Dream for Builders

Situated in the heart of Fifth Avenue, The LEGO Store is perfect for kids and adults alike. With giant LEGO sculptures, interactive displays, and NYC-themed LEGO sets, it’s an exciting destination for builders of all ages.

Camp – A Unique Interactive Toy Store

Camp is more than just a toy store; it's an interactive experience. Located in Flatiron, this store features rotating themes, interactive play areas, and exclusive toys, making it one of the most engaging toy stores NYC has to offer.

Toys "R" Us – A Classic Favorite

After making a return to NYC, Toys "R" Us now has a flagship store in Macy’s Herald Square. Known for its wide range of toys, including Sporting Goods stores NYC, board games, and electronics, it remains a top choice for parents.

Kidding Around – A Local Favorite

Located in Chelsea, Kidding Around is one of the best independent toy stores NYC has to offer. It provides a wide range of educational and classic toys, including puzzles, wooden toys, and unique plush animals.

Mary Arnold Toys – The Oldest Toy Store in NYC

Established in 1931, Mary Arnold Toys is the longest-running independent toy store in New York. Located on the Upper East Side, this store specializes in bookstores in New York, arts and crafts, and specialty toys for young children.

Nintendo NYC – A Gamer’s Paradise

Nintendo NYC in Rockefeller Center isn’t just for kids but also for video game enthusiasts. With exclusive merchandise, interactive displays, and limited-edition games, this store is perfect for those who love gaming.

American Girl Place – A Doll Lover’s Dream

Located on Fifth Avenue, American Girl Place is a must-visit for doll collectors. This store offers personalized dolls, accessories, and even a doll salon where kids can style their dolls' hair.

Lego Discovery Center – A Creative Wonderland

Situated in Westchester, this massive LEGO attraction features play areas, rides, and hands-on building experiences. It’s one of the best Toy stores NYC destinations for families looking for interactive fun.

Books of Wonder – A Book and Toy Combo

If you love books and toys, Books of Wonder in Union Square is an excellent choice. This independent bookstore specializes in children’s literature and also stocks a variety of plush toys and educational games.