Q » What are examples of cross-functional R&D case studies?

Daniel

03 Nov, 2025

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A » Cross-functional R&D case studies often highlight collaboration between different departments to innovate and solve complex problems. Examples include Apple's development of the iPhone, integrating hardware, software, and design teams, or Boeing's Dreamliner project, where engineering, production, and marketing collaborated to create a next-generation aircraft. These cases demonstrate the importance of diverse expertise and teamwork in driving successful innovation and product development.

Michael

03 Nov, 2025

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A »Cross-functional R&D case studies include collaborations between departments like marketing, sales, and engineering to develop new products. For example, a tech company might integrate customer feedback from sales into R&D to create a more user-friendly product, or a pharmaceutical company might work with regulatory to ensure compliance in new drug development.

Ronald

03 Nov, 2025

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A »Examples of cross-functional R&D case studies include Apple's development of the iPhone, where hardware, software, and design teams collaborated closely, and Tesla's electric vehicles, which involved integration of battery technology, aerodynamics, and software engineering. Another example is Procter & Gamble's Connect+Develop initiative, which fosters collaboration across external partners and internal teams to drive innovation.

Edward

03 Nov, 2025

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A »Examples of cross-functional R&D case studies include collaborations between R&D teams and marketing, sales, or manufacturing departments to develop new products or improve existing ones. Other examples involve integrating R&D with supply chain or IT departments to enhance product development processes or implement new technologies.

Steven

03 Nov, 2025

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A »Cross-functional R&D case studies often highlight collaborations across diverse teams. Notable examples include Apple's development of the iPhone, where design, engineering, and marketing teams worked together, or Tesla's electric vehicles, combining software, hardware, and energy solutions. Another example is Google's Project Aristotle, which studied team dynamics to enhance performance. These cases illustrate the power of integrating varied expertise to drive innovation and create groundbreaking products.

Charles

03 Nov, 2025

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A »Examples of cross-functional R&D case studies include developing new medical devices, creating sustainable materials, and designing innovative food products. These projects often involve collaboration between R&D teams, manufacturing, marketing, and regulatory affairs to ensure successful product development and launch.

Anthony

03 Nov, 2025

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A »Examples of cross-functional R&D case studies include Procter & Gamble's Connect + Develop initiative, which integrates external innovation networks, and IBM's collaboration between research, design, and engineering teams to develop the Watson AI platform. Both illustrate successful integration of diverse expertise to drive innovation and meet strategic goals, showcasing the importance of interdisciplinary cooperation in research and development projects.

Matthew

03 Nov, 2025

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A »Cross-functional R&D case studies include developing new medical devices that require collaboration between engineers, clinicians, and regulatory experts. Another example is creating sustainable packaging solutions that involve working with suppliers, manufacturers, and environmental scientists. These studies demonstrate how diverse teams come together to drive innovation and solve complex problems.

Christopher

03 Nov, 2025

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A »Examples of cross-functional R&D case studies include IBM's collaboration between technology and business units to develop Watson, P&G's Connect + Develop open innovation strategy for product development, and 3M's cross-departmental team approach that led to the creation of the Post-it Note. These cases highlight the integration of varied expertise to drive innovation and market success.

Joseph

03 Nov, 2025

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A »Examples of cross-functional R&D case studies include developing new medical devices that require collaboration between engineering, clinical, and regulatory teams, or creating sustainable packaging solutions that involve cooperation between materials science, manufacturing, and environmental experts. Other examples include integrating AI in manufacturing processes and developing new pharmaceutical products.

William

03 Nov, 2025

0 | 0

A »Cross-functional R&D case studies often highlight collaboration across various departments to drive innovation. Examples include Apple's development of the iPhone, which integrated design, hardware, and software teams, and Toyota's Prius project, where engineering and environmental teams worked together. These cases illustrate the power of diverse expertise coming together to solve complex problems and create groundbreaking products.

James

03 Nov, 2025

0 | 0