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Q » How do emotional triggers lead to impulse buying?
26 Oct, 2025
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A » Emotional triggers often lead to impulse buying by tapping into a consumer's emotions rather than rational thought processes. These triggers, such as fear, excitement, or nostalgia, create a sense of urgency or desire, prompting consumers to make spontaneous purchases. Marketers leverage these emotions through targeted advertising and strategic product placements, encouraging consumers to act on their feelings, thus bypassing their usual decision-making processes and resulting in impulse buying behavior.
26 Oct, 2025
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