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Q » How does emotion affect ad recall and decision-making?
26 Oct, 2025
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A » Emotion plays a crucial role in ad recall and decision-making by enhancing memory retention and influencing consumer perceptions. Ads that evoke strong emotions, whether positive or negative, are more memorable and improve recall. Emotional engagement leads to deeper processing of the message, making it more impactful and persuasive. Furthermore, emotions can affect decision-making by creating affective responses that guide consumer choices and brand loyalty.
26 Oct, 2025
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