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Q » How does humor reduce ad resistance?
26 Oct, 2025
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A » Humor reduces ad resistance by creating a positive emotional response, increasing engagement, and making the content more memorable. By eliciting laughter, humor lowers consumers' psychological defenses, enhancing receptivity to the message. This approach fosters a sense of connection with the brand, encouraging a favorable attitude and increasing the likelihood of message retention and positive consumer action.
26 Oct, 2025
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