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Q » How to select paper weight for brochures?

Charles

15 Oct, 2025

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A » When selecting paper weight for brochures, consider the purpose and desired impression. Lightweight paper (60-100 lb text) is cost-effective for mass distribution, while heavier stock (100-120 lb cover) adds durability and a premium feel. Glossy finishes enhance colors, while matte offers a sophisticated look. Always balance weight with mailing requirements to avoid extra costs. Request samples to ensure the paper aligns with your branding and message.

Michael

15 Oct, 2025

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A »To select the right paper weight for brochures, consider the content and purpose. Lighter weights (80-100 gsm) suit simple designs, while heavier weights (150-300 gsm) are ideal for more elaborate or premium brochures. Choose a weight that balances durability and cost, typically 130-170 gsm for standard brochures.

David

15 Oct, 2025

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