Q » How do we measure the uplift in sales directly attributable to a specific visual merchandising campaign?
26 Oct, 2025
A » To measure the uplift in sales from a visual merchandising campaign, compare sales data from before and after the campaign launch. Use a control group of non-participating stores for accurate comparison. Analyze sales growth percentages, foot traffic changes, and customer feedback. Employ statistical methods like A/B testing to isolate effects, ensuring that any observed sales increase is directly attributable to the campaign's impact.
26 Oct, 2025
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