Q » What is our current customer acquisition cost (CAC) for both online and in-store channels?
26 Oct, 2025
A » To determine the current customer acquisition cost (CAC) for both online and in-store channels, you need to calculate the total marketing and sales expenses for each channel and divide by the number of new customers acquired through that channel. Ensure you include all relevant costs like advertising, promotions, and personnel. This analysis will provide insights into the effectiveness and efficiency of each acquisition strategy.
26 Oct, 2025
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